Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention - Hallo sahabat Paket Lengkap Pendidikan Dasar, Pada Artikel yang anda baca kali ini dengan judul Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention, kami telah mempersiapkan artikel ini dengan baik untuk anda baca dan ambil informasi didalamnya. mudah-mudahan isi postingan Artikel Jp Manajemen dd 2017, yang kami tulis ini dapat anda pahami. baiklah, selamat membaca.

Judul : Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention
link : Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention

Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention

ABSTRACT: The research has purpose to determine role of price discount in moderation effect of product knowledge and celebrity endorser on purchase intention. This research was in Denpasar City with 170 respondents as sample, purposive sampling method and dispersed using questionnaire with criteria that have been adjusted. The analysis technique used is moderation regression analysis. The results indicated product knowledge had significant and positive effect on purchase intention, means higher product knowledge then increase purchase intention. Celebrity endorser didn’t has significant effect on purchase intention, meaning someone who has high product knowledge tends to ignore celebrity endorser related purchase intention. Price discount moderate weaken effect of product knowledge on purchase intention, meaning someone who has high product knowledge tends have doubts to buy related product quality such as product defects and durability of  product. Price discount can significantly moderate but meaningless because celebrity endorser didn’t has significant effect on purchase intention.

KEYWORDS: price discount; product knowledge; celebrity endorser; purchase intention

Penulis: I Made Ari Rismawan, Ni Made Purnami

Kode Jurnal: jpmanajemendd170045

Demikianlah Artikel Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention

Sekianlah artikel Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention kali ini, mudah-mudahan bisa memberi manfaat untuk anda semua. baiklah, sampai jumpa di postingan artikel lainnya.

Anda sekarang membaca artikel Paket Lengkap Tugas Price Discount Memoderasi Efek Product Knowledge Dan Celebrity Endorser Terhadap Purchase Intention dengan alamat link https://paketpendidikandasar.blogspot.com/2020/03/paket-lengkap-tugas-price-discount.html

Share this post