Paket Lengkap Dampak Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store - Hallo sahabat Paket Lengkap Pendidikan Dasar, Pada Artikel yang anda baca kali ini dengan judul Paket Lengkap Dampak Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store, kami telah mempersiapkan artikel ini dengan baik untuk anda baca dan ambil informasi didalamnya. mudah-mudahan isi postingan Artikel Jp Manajemen dd 2014, yang kami tulis ini dapat anda pahami. baiklah, selamat membaca.

Judul : Paket Lengkap Dampak Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store
link : Paket Lengkap Dampak Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store

Paket Lengkap Dampak Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store

ABSTRACT: This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from respondents who meet the specified characteristics of the population by distributing questionnaires. The samples used in this study was 150 respondents. The results of this study showed the influence of layout design on emotional arousal and attitude toward the website, the influence of atmosphere on emotional arousal, the influence of emotional arousal on attitude toward the website, the influence of emotional arousal on purchase intention, the influence of attitude toward the website on purchase intention,  while  the influence of atmosphere on emotional arousal, and the influence of emotional arousal on purchase intention of  Zalora online store are rejected.

Kata kunci: desain tata letak, atmosfir, emotional arousal, perilaku terhadap website, minat beli

Penulis: Sany Surya, Dudi Anandya, Christina Rahardja Honantha

Kode Jurnal: jpmanajemendd141301

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