Paket Lengkap Tugas Perceived Quality Memediasi Perceived Price Terhadap Perceived Value Pengguna Jasa Layanan Rumah Kos Jimbaran - Hallo sahabat Paket Lengkap Pendidikan Dasar, Pada Artikel yang anda baca kali ini dengan judul Paket Lengkap Tugas Perceived Quality Memediasi Perceived Price Terhadap Perceived Value Pengguna Jasa Layanan Rumah Kos Jimbaran, kami telah mempersiapkan artikel ini dengan baik untuk anda baca dan ambil informasi didalamnya. mudah-mudahan isi postingan Artikel Jp Manajemen dd 2017, yang kami tulis ini dapat anda pahami. baiklah, selamat membaca.

Judul : Paket Lengkap Tugas Perceived Quality Memediasi Perceived Price Terhadap Perceived Value Pengguna Jasa Layanan Rumah Kos Jimbaran
link : Paket Lengkap Tugas Perceived Quality Memediasi Perceived Price Terhadap Perceived Value Pengguna Jasa Layanan Rumah Kos Jimbaran

Paket Lengkap Tugas Perceived Quality Memediasi Perceived Price Terhadap Perceived Value Pengguna Jasa Layanan Rumah Kos Jimbaran

ABSTRACT: Consumer’s perceived value differs among individuals. As marketers, consumer perceived value must be understood as it represents consumer behavior before purchase, during purchase and after purchase. This research was conducted to examine the relationship among consumers’ perceived price, perceived quality and perceived value of boarding houses in Jimbaran. Purposive sampling method was used to collect data with a total sample of 100 respondents and path analysis was used to analyse the data. The result of this study shows that perceived price has a positive and significant effect on perceived quality but insignificant effect on perceived value, while perceived quality has a positive and significant effect on perceived value and it also significantly mediates the relationship between perceived price and perceived value. This indicates that providers of boarding houses in Jimbaran should set their prices that reflects the quality of their rooms and services.

KEYWORDS: perceived price, perceived quality, perceived value, boarding houses

Penulis: Satya Pariana Buditama, Asti Aksari

Kode Jurnal: jpmanajemendd170064

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