Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia - Hallo sahabat Paket Lengkap Pendidikan Dasar, Pada Artikel yang anda baca kali ini dengan judul Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia, kami telah mempersiapkan artikel ini dengan baik untuk anda baca dan ambil informasi didalamnya. mudah-mudahan isi postingan Artikel Jp Manajemen dd 2018, yang kami tulis ini dapat anda pahami. baiklah, selamat membaca.

Judul : Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia
link : Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia

Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia

Abstract: Recently, the promotion using sponsorship is becoming continuous in Indonesian football. This is evident from the number of sponsors who entered   the league and club sponsor. The promotion using sponsorship should be evaluated whether it has a significant impact on merk awareness of sponsors and then followed by increase the purchasing intention of sponsor’s products. The purpose of this study is to analyze the impact of sponsorship activities by Gojek on merk awareness of sponsor by PSIS supporters and how it affects purchasing  intention of go -ride by supporters.

The method used is qualitative method with phenomenology study approach, where the data collection is done by interview, observation, and document ation. This method is chosen to mak e the research in-depth and get accurate results. The sampling technique in this research using purposive and snowballing sampling techniques.

The results of this study showed that sponsorship by Gojek has a positive effect on merk awareness  of sponsors. In addition, a high awareness of sponsorship brands increases the purchasing intention toward go -ride by supporters.

Keywords: Gojek , Sponsorship, Brand Awareness, Purchase Intention

Penulis: Pilemon Pasaribu, Rizal Hari Magnadi

Kode Jurnal: jpmanajemendd180424

Demikianlah Artikel Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia

Sekianlah artikel Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia kali ini, mudah-mudahan bisa memberi manfaat untuk anda semua. baiklah, sampai jumpa di postingan artikel lainnya.

Anda sekarang membaca artikel Paket Lengkap Gojek Dan Studi Fenomenologi Sponsorship Di Liga Indonesia dengan alamat link https://paketpendidikandasar.blogspot.com/2019/11/paket-lengkap-gojek-dan-studi.html

Share this post