Paket Lengkap Dampak Gambaran Merek Melalui Perilaku Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya Di Surabaya - Hallo sahabat Paket Lengkap Pendidikan Dasar, Pada Artikel yang anda baca kali ini dengan judul Paket Lengkap Dampak Gambaran Merek Melalui Perilaku Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya Di Surabaya, kami telah mempersiapkan artikel ini dengan baik untuk anda baca dan ambil informasi didalamnya. mudah-mudahan isi postingan Artikel Jp Manajemen dd 2015, yang kami tulis ini dapat anda pahami. baiklah, selamat membaca.

Judul : Paket Lengkap Dampak Gambaran Merek Melalui Perilaku Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya Di Surabaya
link : Paket Lengkap Dampak Gambaran Merek Melalui Perilaku Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya Di Surabaya

Paket Lengkap Dampak Gambaran Merek Melalui Perilaku Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya Di Surabaya

Abstract: This study aims to determine the effect of merk image to re-purchase intention through attitude of consumers to the merk in the Zoya’s Muslim fashion products in Surabaya.

This sudy collects primary data from the questionere with 30 sample. The sample is the consumer of Zoya’s products in Surabaya. This study utilizes Consumer characteristics who have ever made a purchase Zoya’s products in Surabaya within the past year. The sampling technique is accidental and purposive sampling.

This study utilizes quantitative approach path analysis technique (path analysis). Endogenous variables is re-purchase intention, whereas exogenous variables is merk image and intervening endogenous variable is the attitude of consumers to the merk image. The results indicates that the merk image has a positive and significant impact to the consumer attitudes on Zoyas’s Muslim fashion brand. Other results shows that a significant influence on consumer attitudes and re-purchase intention . Then, the merk image is also has positive and significant impact on re-purchase intention on the Zoya’s Muslim fashion in Surabaya. Based on these findings, Zoya Surabaya branch should maintain and enhance the brand  image of Zoya and positive attitudes of consumers towards the Muslim fashion Zoya so as to improve on the consumer's purchase intention on products Moslem Zoya. For the further research, it will be better by adding a moderator variables such as the level of religious knowledge that will get an idea whether the moderator variables will weaken or increase the influence of consumer attitudes to re-purchase intention of consumers on Zoyas’s Muslim fashion brand.

Keywords: Brand Image, Brand Top Consumer Attitudes, Re-purchase Intentions

Penulis: Nurul Ain, Ririn Tri Ratnasari

Kode Jurnal: jpmanajemendd151462

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